To attract our audience of females between the ages of 16-21 we used methods which would appeal to the gender and age. As well as using continuity techniques to create narrative flow and understanding we found we could attract our audience by tapping into thier fears and giving the opening sequence a realistic but gritty approach.
The techniques we used were firstly to create a main character that was believable and that represented our core market. We therefore came up with our protagonist Lizzie, a young woman living in a typical London suburban neighbourhood. The reason we used this character is so that the audience can place themselves in her shoes and feel similar emotions through the duration of the film as it is a character that reflects the core market.
Furthermore the Paranormal Activity drone and the arty grading style in the opening sequence are a relatively modern style more prominently in films this side of the 20th century and in recent decades. This means that the generation of younger people have grown up with it and is a more appeal style for film and therefore our opening sequence represents this social group through film style also.
We also knew that we wanted a gritty film as gritty British films had been successful in the past for the gritty approach. Modern greats such as 'This is England', 'Lock, Stock and Two Smoking Barrels' and 'Snatch' prided themselves on there gritty backstreet approach to film as did all the successful football hooligan films such as 'Green Street' and 'The Firm'. These sorts of films put actors such as Jason Statham and Vinnie Jones on the map as successful film stars. However all these films have one thing in common. They are directed at men and we saw potential in using this style for a female British audience who may also find it appealing.
We advertised our screening with a poster that aimed to entice members of our target audience along to watch the film with an striking image of Lizzie on it.
We found that a majority of the people who came to watch the sequence were females but didn't fall to conclusions. This is some of the feedback we received:
Group 5 Sample Audience Feedback
These are some of the more helpful responses. From our responses we found that our sequence was liked because of the suspence and many of the audience found it intrigueing. The also thought the build up of the sequence including the sound (drone) was successful which relates to the the planned appeal.
We also knew that we wanted a gritty film as gritty British films had been successful in the past for the gritty approach. Modern greats such as 'This is England', 'Lock, Stock and Two Smoking Barrels' and 'Snatch' prided themselves on there gritty backstreet approach to film as did all the successful football hooligan films such as 'Green Street' and 'The Firm'. These sorts of films put actors such as Jason Statham and Vinnie Jones on the map as successful film stars. However all these films have one thing in common. They are directed at men and we saw potential in using this style for a female British audience who may also find it appealing.
We advertised our screening with a poster that aimed to entice members of our target audience along to watch the film with an striking image of Lizzie on it.
We found that a majority of the people who came to watch the sequence were females but didn't fall to conclusions. This is some of the feedback we received:
Group 5 Sample Audience Feedback
These are some of the more helpful responses. From our responses we found that our sequence was liked because of the suspence and many of the audience found it intrigueing. The also thought the build up of the sequence including the sound (drone) was successful which relates to the the planned appeal.
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