Question 4: Who would be the audience for your media product?

Typical member of our target audience:

Name: Jessica 

Age: 20

Background information:

• Studying English literature at Oxford
• Wants to become a lawyer after university.
• She is the academic type and has many friends like herself
• She enjoys watching TV dramas and apart from novel films also enjoys romance, drama, comedy and the occasional horror film.
• She likes a mixture of mainstream and indie music.
• She can’t stand action films with violence and guns.

Core market:

We decided our core market was to be one that reflects our main character, the ideals of the court case and situations that take place in the flash backs that occur throughout the film of Lizzie’s experiences with Josh. Therefore our primary market is young women aged 16 to 25.

Secondary market:

A secondary audience was also selected based on the appeal of the story. Mothers and older women 30 to 60 would be a likely candidate for the secondary audience from their ability to relate to their childhood experiences and also look down on the situation in a motherly fashion. The seriousness of the film and the twists in the plot should keep an audience like this entertained like they would if watching a clever crime/ police drama.