Question 3: What kind of media institution might distribute your media product and why?

Our production company is Madhouse media

PLEAD release strategy

We would have a national staggered release, with a high profile premier at the Empire cinema in Leicester

Square, London since our film is a gritty British drama and set in the suburbs of London therefore reflecting a regional audience.

The release strategy will be staggered regionally at first solely in London Multiplex such as Odeon, Cineworld and Vue and some Indie cinemas such as the Prince Charles Cinema in Leicester Square. After the London release in will then be released a few days later in other major cities around the UK like Manchester, Belfast, Edinburgh and Cardiff.

The release will be in mid autumn and the film will be previewed until early December. This is due to the fact that at this time of year it begins to get dark earlier and people such as our target audience are less likely to be out in the fresh air. This is also the time of year these sort of dramas come out. The season in which the film is set will also reflect the time of year the film is exhibited.

Plead will then be exhibited in a global fashion starting with showings in cinemas across Europe and then in the USA. Depending on the success rate we can then exhibit the film in the rest of the world. London is associated with globally and when people think of London they associate it with Big Ben and the London eye which will be included in our film.

Madhouse Media our production company who make many gritty British films but with an international appeal  for larger audiences by making films with globally recognisable themes and locations which people can associate with as well as unique characters. A similar example would be working title making iconic British films which are globally renowned.

Kingwell Studios are a distributor of solely British films. Funded a the multi-billionaire they distribute a wide selection of films from practically all genres in a professional and clued up manor globally.They are the equivalent of Universal having a global presence and reach except that they dominate the UK market and not the USA (Hollywood). They have produced many gritty British classics similar to that of This is England & Harry Brown.